The mortgage industry is highly competitive, and generating enough mortgage leads to keep the pipeline full is a real challenge. The reality is that most loan officers can work with many more quality leads. But, they usually get less than what they can work with.
One of the most significant techniques to generate mortgage brokers' leads is ensuring you are reaching your target audience. And with so many different channels and platforms available, it can be challenging to know where to start. So, here are a few key methods that are particularly effective in today’s market.
Create expert-level content to build trust and authority
Creating content is one of the biggest things that generate leads for mortgage brokers. People are far more likely to do business with someone they trust and feel confident in. You can choose a niche and develop content that demonstrates your expertise. When people see that you're an expert in your field, they're much more likely to turn to you.
Creating content that instills quality also significantly increases your mortgage leads. This result could involve writing blog posts that offer advice and information on the mortgage process. You can also record video tutorials that walk viewers through crucial steps. Additionally, you can put together an e-book or course on the topic.
No matter what form it takes, quality content will help you build trust and authority. These will, in turn, help your website into a mortgage lead machine.
Optimize your website
A website that is well-designed and easy to navigate will help you stand out from the competition. It will also make it easier for your prospects to find the information they need and take the next step in the mortgage process.
After establishing your expertise through high-quality content, you need to get them into your pipeline. However, you're likely losing out on business if you're not providing users with a well-designed mortgage lead website. To convert traffic into mortgage leads, follow these few basic principles.
Trim the clutter by removing lengthy information on your landing page
Too many details on your website can overwhelm your visitors and prompt them to leave. Make sure to place only the necessary information on your home page and have a separate page for other info.
Have a definite call to action
A call-to-action, or CTA, is a prompt that urges your visitors to take a specific action. This can be in the form of text, a button, or a form. A clear and concise CTA will help to eliminate any fear of the unknown that might cause someone to leave your site. In addition, your CTAs should clearly describe the next course of action to ensure an increase in your mortgage leads. This way, visitors will know precisely what to do to get started. By taking these steps, you can ensure that your CTAs are effective and help you to generate more mortgage leads.
Place multiple call-to-action buttons and make them visible
To ensure your visitors take the desired action, placing your primary CTA in an obvious location on your homepage is important. In addition, CTAs should be big and brightly colored so they can’t be missed. You may also want to try using multiple CTAs throughout your page to capture attention from different angles.
Utilize SEO techniques
One of the most important aspects of any website is its search engine optimization or SEO. Mortgage leads come from various sources today, but organic traffic is still one of the most important. That’s why it’s essential to focus on SEO when you’re looking to improve your website traffic. It can be time-consuming but worth it in the long run.
Leverage on social media platforms
The power of social media has always been proven effective at increasing mortgage leads. More than 72% of adult internet users are on Facebook and continue spending more and more time there.
Social media is a powerful tool for building relationships with your clients and potential customers. By leveraging the interconnectedness of social media, you can create a word-of-mouth marketing campaign that will reach more people than ever before.
It’s also important to consider which social media sites are best for your business and how you can use them to network with potential clients. For example, using Facebook strategically allows you to tap into a vast market of prospective buyers. LinkedIn is also an excellent site for niche marketing to specific groups of professionals in your area.
Mortgage leads automation
Automating mortgage lead generation can save time and money while helping you close more loans. You can quickly identify potential borrowers who meet your criteria by automating finding and qualifying leads.
In addition, automation can help you stay compliant with mortgage regulations by vetting all leads appropriately. And because automation enables you to track every step of the loan process, you can provide your borrowers with a better experience by keeping them informed at every stage.
There are several ways to automate mortgage leads. One way is to sign up for a lead generation service specializing in mortgage leads. These services will typically provide you with a list of potential mortgage leads you can contact and attempt to convert into customers. Another way to generate mortgage leads is to use a lead capture form on your website.
This form will allow visitors to your site to enter their contact information in exchange for more information about mortgage products and services. You can turn your website into a lead generation machine if you have a good mortgage lead capture form. Finally, you can also purchase mortgage leads from third-party lead providers. These companies generate and sell mortgage leads and can be a great source of high-quality leads.
Whisp your mortgage leads
Whisp designed the mortgage lead capture technology to help mortgage professionals easily capture leads without friction. It has developed a unique and exclusive mortgage lead capture process that includes a simple button that captures customer information accurately and smoothly. And it is 100% TCPA compliant, so you can rest assured that the details you will get are safe. Mortgage leads are essential for any mortgage professional looking to grow their business, and Whisp makes it easy to capture them without hassle.
Whisp is changing the mortgage industry by making it easier for businesses to capture and follow up on leads. Contact us today if you want to learn more about how Whisp can help your business succeed!