The mortgage industry is an exciting place.
It is a competitive and fast-paced industry that often requires knowledge of the ins and outs of the sector.
This competitive environment could also mean that anything can go wrong when tackling your customers' needs. Especially when it comes to lead generation.
Lead generation is one thing; generating leads for mortgage brokers, on the other hand, is another.
If you want the business that you have worked on for a long time to work and succeed in this day and age, your business model must stay up-to-date with the changing trends in marketing.
After all, you cannot afford antiquated methods everyone in the lead generation business is already using, especially when gathering mortgage leads.
But the million-dollar question is this; are you looking for ways to boost your mortgage leads?
In that case, then you have come to the right place!
This article will discuss three things you can do to increase your leads, improve your business, and generate more sales.
What exactly is a mortgage lead?
A mortgage lead is a general term for someone interested in mortgages from any number of sources. Be it from social media or traditional media.
However, no matter how these mortgage leads are acquired, these potential customers need information about loans. Before they can decide whether it's right for them.
What is the current state of the mortgage industry?
In 2020, the COVID-19 pandemic hit many industries worldwide, including mortgage lending. Which led to a slow decline in mortgage leads.
A study by Statista revealed that lending volumes during the year's second marketing quarter fell to record low levels. Consumers and communities feared how impactful the pandemic would be for many industries.
The study also reveals a reported rise in mortgage lending and, as a result, mortgage leads (and to some extent, mortgage loan leads) from the second half of 2020 until the 2021 financial year.
Benefits of mortgage lead generation?
1. A better understanding of your intended market - like most sectors, mortgage lead generation is a great way to build your clientele base within the industry while determining your next course of action. With it, you can collect data more efficiently and find out precisely what prospects are looking for in their next mortgage without any hassle on either side of the equation.
2. An excellent way of selling your products - think of mortgage lead generation as a strategy to get in touch with your target audience and make them want what you are selling. It also allows for more accessible contact with your customers, which would mean less risk for people to ignore you outright.
3. Allows meaningful conversation with your customers - it is essential to have a conversation with your customers to establish trust. Mortgage lead generation can help them accomplish this goal, but only if getting leads from one person into another's hands feels seamless, easy, and safe.
4. Gives you ample opportunities to allocate resources - utilizing an effective mortgage lead generation can help you free up your time and resources to focus on other essential aspects of the business.
With these out of the way, it's imperative to tackle the three essential components businesses need to do to boost their mortgage leads.
I. Quality Trumps Quantity
There's no denying that the standards of your content have an enormous impact on how successful you will be at marketing. The more thorough and well-thought-out content associated with your mortgage leads, the sooner you can attract your intended market.
Additionally, it is essential to establish what you are trying to say - whether it is a blog post or social media update - and to find the proper channels for them.
That way, you can get higher conversion rates for potential customers looking into mortgages, ensuring top-of-the-funnel marketing on your end.
Additionally, with a constantly growing online population worldwide, publishing quality content consistently is more crucial than ever.
II. Have an optimized SEO strategy.
If you want to ensure your mortgage leads get the necessary mileage, it's also crucial for them to be SEO optimized; benefitting all your mortgage leads online.
With 93% of online experiences beginning with search engine integration, it is more imperative than ever before to optimize your website, which in turn helps customers, and visitors alike, to find you and the stuff you sell.
Additionally, past research has determined around 213.6 million online users used search engines in the US alone in 2014, which is enormous and can see how impactful SEO is for many businesses, not just in America but worldwide.
Finally, with the rise of mobile devices, accessing the Internet for information is much easier than in the past. Around 221 million US mobile phone users have accessed search engines in 2020 alone.
What does this mean for developing a top-of-the-funnel marketing strategy? A lot, and utilizing this information can save your company the necessary resources to thrive!
III. Action, not reaction.
All forms of attention are fleeting, but no one wants to fall behind in this digital age where everyone is vying for it!
And thus, a compelling call to action is recommended for garnering your customers' attention!
Your company's ideal call to action should be clear and concise, with an enticing offer. You want your audience engaged enough that they take the desired next step in conversion.
Lastly, you want to ensure that the customer takes a specific, measurable action when they arrive on your website and not just click and forget.
Conclusion
Applying these three points is key to improving your mortgage sales. But it's not just about making a few tweaks and seeing better results – it's about consistently putting in the effort to improve so that you can stay ahead of the competition.
However, poor mortgage lead generation tactics can lead to disastrous consequences.
And if you are ever having trouble with all of this, then you know something is wrong with your lead generation strategies.
But never fear; Whisp is here to save your gloomy mortgage lead day!
At Whisp, we ensure that your lead generation experience is as simple as eating a simple yet hearty breakfast. With a push of a button, all your mortgage lead woes will go away quickly.
Don't delay; simplify all your opt-ins with this effective mortgage lead machine today!
